Resume

Anushka Jha

BBA Candidate · University of Michigan Ross · Class of 2026

Education

Bachelor of Business Administration

Aug 2021 — May 2026

·Emphasis in Strategy
·Relevant coursework: Strategy & Competitive Advantage, Entrepreneurship, User Experience Design, Marketing, Corporate Finance, Operations Management
·Clubs: ACE Consulting Group · Society of Women in Finance · BBA Marketing Club

Business Development Intern

2024

San Luis Obispo, CA

·Conducted competitive analysis on sustainable consumer goods, identifying untapped market segments that led to the development of a new product line, resulting in a 12% expansion in offerings and an increase in market share.
·Analyzed purchasing trends and customer data, identifying key drivers of repeat purchases. Developed targeted loyalty initiatives — personalized discounts and product recommendations — resulting in a 15% increase in repeat customer purchases over three months.
·Identified gaps in eco-friendly product offerings and prepared business cases for new suppliers, resulting in partnerships with three sustainable vendors and expanding the product range while maintaining affordability.

Analyst

2023 — Present

Ann Arbor, MI

·Spearheaded OneDNA market reach by curating a list of over 70 clubs for potential partnerships, designing a calendar of notable events, and crafting email templates to streamline communications — enhancing brand visibility and community engagement.
·Directed a cross-functional team in an extensive audit and enhancement of OneDNA's digital presence by executing SEO strategies and data analytics, culminating in a 25% increase in online sales revenue within the inaugural quarter.
·Formulated a content strategy leveraging high-engagement posts, optimized timing, and hashtags to boost visibility, incorporating detailed keyword research and on-page optimization to elevate Epic Races' online presence.

Consulting Intern

2023 — 2024

Abu Dhabi, United Arab Emirates

·Evaluated five crucial ESG factors for a mining company using formal commitments, quantitative targets, and ESG extended data reports over the past six years, identifying critical areas to align practices with industry best practices.
·Discovered factor linkages in worker safety and health measurements utilizing correlation matrices and regression models; applied data cleaning techniques, boosting accuracy of regression results by 98%.
·Co-created an ESG analysis tool through statistical methods analyzing two potential improvement scenarios, increasing adoption of sustainable practices among three partners by 20%.

Audit and Advisory Intern

2023

Manama, Bahrain

·Spearheaded comprehensive salary benchmarking analysis for a joint-stock company to ensure competitiveness in retaining top talent in the construction market, uncovering cost-saving opportunities achieving a 10% reduction in compensation expenditures.
·Created a cost optimization strategy for a client by analyzing operational processes to identify inefficiencies — including redundant tasks and resource misallocation — and recommended tailored improvements to reduce overhead expenses.

Business

Strategic PlanningMarket AnalysisBusiness DevelopmentESG & SustainabilityGo-to-Market StrategyFinancial Modeling

Design & Research

User ResearchFigmaWireframingPrototypingDiary StudyJourney Mapping

Tools & Technical

RTableauMicrosoft Office SuiteGoogle Workspace

Languages

English (Fluent)Hindi (Native)

·4th place for writing among 3,000 participants; 1st place for debate at World Scholars Cup
·Specialize in paintings combining flowers with nuanced expressions of facial features
·Middle Eastern cuisine enthusiast